Hi, I’m your marketing gun for hire, working at the interface of sales, business and IT. A German native, experienced in leading teams and projects in digital marketing, crm and e-commerce. I’m available for short-term or longer-term engagements.
Irene Waltz-Oppertshäuser
Marketing Gun For Hire
Skills
- Results-driven, hands-on marketing expert with experience in several B2B and B2C markets and a focus on e-commerce
- Fast-learning self-starter with proven communication and leadership skills
- Successful project lead in CRM, Customer Insights, Marketing Automation and Customer Lifecycle Management
- Extensive experience in leading agencies as well as cross-functional and multi-national teams; stakeholder management
- Extensive experience in leading agencies as well as cross-functional and multi-national teams; stakeholder management
- Data and KPI driven, excellent knowledge of quantitative data analysis
- Excellent knowledge of SQL, PHP, HTML, CSS, WordPress, Salesforce, MS Dynamics, SAP Marketing, EMarsys, Google Analytics
- German native, excellent English, Spanish and French
Experience
Marketing
I've worked in a wide range of marketing and sales roles, from project lead to Head of CRM, with a focus on data-driven marketing in digital channels, both for customer acquisition and retention.
E-Commerce
Having worked for companies such as eBay and several online retailers in the B2C space, I am deeply familiar with the specific tactics, challenges and opportunities in e-commerce marketing.
Technology
I've initiated and been part of several roll-out projects, both for optimizing internal workflows with project management tools, as well as selecting and implementing campaign management tools.