Hi, I’m your marketing gun for hire, working at the interface of sales, business and IT. A German native, experienced in leading teams and projects in digital marketing, crm and e-commerce. I’m available for short-term or longer-term engagements.
Irene Waltz-Oppertshäuser
Marketing Gun For Hire
Skills
- Results-driven, hands-on marketing expert with experience in several B2B and B2C markets and a focus on e-commerce
- Fast-learning self-starter with proven communication and leadership skills
- Successful project lead in CRM, Customer Insights, Marketing Automation and Customer Lifecycle Management
- Extensive experience in leading agencies as well as cross-functional and multi-national teams; stakeholder management
- Extensive experience in leading agencies as well as cross-functional and multi-national teams; stakeholder management
- Data and KPI driven, excellent knowledge of quantitative data analysis
- Excellent knowledge of SQL, PHP, HTML, CSS, WordPress, Salesforce, MS Dynamics, SAP Marketing, EMarsys, Google Analytics
- German native, excellent English, Spanish and French
Experience
Marketing
From project lead to Head of CRM, from sales to direct marketing, I've worked in a wide range of roles in the field, with a focus on data-driven marketing in digital channels, both for customer acquisition and retention.
E-Commerce
Having worked for companies such as eBay, HUGO both and other online retailers in the B2C space, I am deeply familiar with the specific tactics, challenges and opportunities in e-commerce marketing.
Technology
I've initiated and been part of several RFP and roll-out projects for campaigning, content management and other tools, including requirements analysis, vendor selection and transitioning.
What I can help you with
Product Owner
As a Scrum Certified Product Owner, I am well acquainted with agile methodologies, both in theory and in practice. Translating a product vision and business requirements into concrete user stories and working with the teams to realize them in order of business value.
Senior Project Manager
A hands-on, pragmatic seasoned project manager, I support you in delivering on your projects. With ample experience in the corporate world, I know to place special focus on stakeholder management, getting buy-in from senior management, managing the change involved and promoting projects within the organisation and the team.
Mentor
Passing on knowledge to younger team members and supporting them in taking on more complex tasks and responsibility has always been part of my assignments, even though this may not appear in any job description. As a mentor involved with organizations such as MentorMe and TeachFirst Germany, I've always enjoyed giving back to the next generation.